IMOW: The Need to be Anonymous Onlne
If you have among the 5 readers who has been taking time to read articles from this site, you may notice that I have been discussing Personal Technology Security and I have been concentrating a lot on personal data privacy. This is because most of the online scams I have encountered in the practice of my profession stems from either the careless handling or the (un)intentional leakage of personal information.

But there is an aspect in Personal Technology Security that is just as important but is often overlooked, even ignored. I am talking about Online Anonymity. Internet technology is now so advanced that it can now track the activities of each individual online -- what one purchases, searches for, reads, and even writes in emails/message boards. Majority of people would dismiss the concept of anonymity outright because apparently "they have nothing to hide". These people cannot be more wrong in their assumption.
Let me put it this way: Have you ever searched for something at Lazada and then proceeded to browse your newsfeed at Facebook? Notice how Facebook will show advertisements for the very thing you were searching for at Lazada previously. Now move on to read news on your favorite local news source (Inquirer, Philippine Star, etc) and sooner of later, you will also find exactly what you were browsing for in Lazada! Magic? I don't think so.
Now imagine this second scenario: You stumble upon a website that contains anti-government propaganda on the internet. Spent a few minutes on the site and decided that it is not worth your time and moved on to your usual online habits. Hours later, police or military personnel is knocking on your door and tagged you as an activist and "invites" you for interrogation. Sounds far-fetched? It can be done and is being done right at this moment in China and other authoritarian countries.
That is all possible because of the modern user tracking technology that is in place in almost all popular (and also notorious) websites on the internet. Each time you visit a website, your computer browser leaves enough traces of metadata that allows the visited website to track you as an individual right to your own doorstep. Scary right?
Now, do you still think that you have "nothing to hide" when surfing the web?

But there is an aspect in Personal Technology Security that is just as important but is often overlooked, even ignored. I am talking about Online Anonymity. Internet technology is now so advanced that it can now track the activities of each individual online -- what one purchases, searches for, reads, and even writes in emails/message boards. Majority of people would dismiss the concept of anonymity outright because apparently "they have nothing to hide". These people cannot be more wrong in their assumption.
Let me put it this way: Have you ever searched for something at Lazada and then proceeded to browse your newsfeed at Facebook? Notice how Facebook will show advertisements for the very thing you were searching for at Lazada previously. Now move on to read news on your favorite local news source (Inquirer, Philippine Star, etc) and sooner of later, you will also find exactly what you were browsing for in Lazada! Magic? I don't think so.
Now imagine this second scenario: You stumble upon a website that contains anti-government propaganda on the internet. Spent a few minutes on the site and decided that it is not worth your time and moved on to your usual online habits. Hours later, police or military personnel is knocking on your door and tagged you as an activist and "invites" you for interrogation. Sounds far-fetched? It can be done and is being done right at this moment in China and other authoritarian countries.
That is all possible because of the modern user tracking technology that is in place in almost all popular (and also notorious) websites on the internet. Each time you visit a website, your computer browser leaves enough traces of metadata that allows the visited website to track you as an individual right to your own doorstep. Scary right?
Now, do you still think that you have "nothing to hide" when surfing the web?
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